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Series 3 details

This Programme:

'
'Fair Trade, Fair Profit'

Reports and multimedia:

A Fair Grind - Mexico

Net Profit - Tanzania

Danish Delight! - Denmark

Babassu Breakers - Brazil

Community Capital - Uganda

Series 3 Programme Guide

Other Episodes:

Grow it yourself

Net Profits

Out of the Woods

Fair Trade, Fair Profit

Waste to Wages

The Equator Initiative - Pure Gene-eous

Fuel for Thought

Funding the Future

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Series 3: Programme 5 (of 8) - 'Fair Trade, Fair Profit'


Report 2 (of 5): Babassu Breakers - Brazil

Introduction

Non-timber forest products (NTFPs) - such as essences, oils, flours, nuts, fruits, honey and resins - each have producers, processors, traders and end users. Basic information about the journey to market for each product is essential if local communities wish to determine which products offer the greatest opportunity for increasing income while conserving their natural resource base. One of the main reasons many producers of primary products remain poor is that they do not benefit from the value their products achieve in the final sale. Some community groups involved in collecting NTFPs, however, generate a good, stable income from activities whose products are sold under fair trade conditions.

When local farmers and producers form partnerships with traders or manufacturers nationally or internationally, it can help to generate income on the resale of their products. The 'babassu breakers' of Maranhao in north-eastern Brazil demonstrate how small-scale producers can forge an international trade partnership that guarantees them a fair price. Women from 12 communities turn locally grown babassu nuts into oil, and this has been sold to The Body Shop in the UK for nearly 10 years. Famous for creating a niche market sector for nature-inspired skin and hair care products, The Body Shop supports small producer communities around the world, buying their products and helping to protect the environment in the process. This has provided the COPALJ cooperative of producers from Maranhao State with a stable source of income throughout a period of social turmoil.

Babassu


The babassu tree

Babassu nuts have a reputation for being the hardest nut on Earth. Babassu palms (Orbignya phalerata) grow along the southern and eastern fringe of Brazilian Amazonia in poorly developed provinces such as Maranhao, occupying almost 29 million hectares. For many the babassu palm is considered the 'tree of life', providing an extremely important source of products and income, mainly from its fruit. Flour, animal feed, medicines and beverages can all be produced from the fruit, while the seeds contain oil useful for cooking and soap-making. Even the leaves provide thatch for houses and can be woven into mats for constructing house walls, while stems are used for timbers.



Breaking babassu nuts
© Oxfam


The fruits of babassu look like small coconuts, growing in clusters of a few dozen to several hundred. Mature fruits begin to fall from their bunches between August and November and continue to drop until the rainy season begins in January and February. The fruits are gathered and cracked to separate the oil-rich kernel from the shell, which is later converted to charcoal.

Babassu Collection in Maranhao

Women from indigenous communities have occupied the Maranhao region of Brazil for over four centuries. There are more than 400,000 households who derive a simple livelihood from collecting and processing babassu nuts. They call themselves the quebradeiras de coco or 'nut breakers'. Women gather to collect the ripe fruit from the ground in their woven baskets. They break open the hard outer shells under the trees using an upturned axe and a wooden club.

Until about twenty years ago, vast sections of forests were burned and cleared for cattle grazing by landowners. The local people were forced, often violently, from the land that had given them access to areas where the palms grew. As fertile land was lost to logging, many families lost their farms and men struggled to find work. The collection and processing of babassu nuts by women in the communities became their main source of income.

Undeterred by the threats and violence, the babassu nut breakers formed an association of rural working women, known as AMTR, and successfully lobbied local and federal officials to stop the clearing of the palm forests. The association protects their right to gather, harvest and sell the nuts. With the help of a local cooperative called COPALJ, they are now legally entitled go wherever they like and collect babassu fruit. Babassu is the main cash crop in the region, providing most of the family income.

Fair Trade Oil Producers

The Cooperative of Agro-extractivist Producers Lago de Junco (COPALJ), comprising producers from 12 communities in Maranhao, manages the pressing of the babassu nuts into oil and sells the product on the national and international market. A truck comes to collect the nuts and transport them to the small oil pressing factory nearby. The factory can produce up to 90 litres (20 gallons) of oil per day. The furnace is fuelled by burning the husk of the babassu nuts, making the whole process environmentally friendly.

The nuts are ground into a fine powder and this is compressed to release the oil. It is decanted from huge tanks every 10 days and poured into lined 200-litre (44-gallon) drums. From here it is transported to the seaport of Forteleza and shipped overseas.

The cooperative also runs a shop where babassu is considered local currency. Anyone can exchange the nuts for goods or money once a week. The shops have also benefited as continued business has enabled them to open for longer hours and buy larger quantities of goods at a better price. The shopkeepers themselves have a higher turnover, enabling them to extend credit to cooperative members.

Fair Trade

Fair trade is a growing international movement which ensures that producers in poor countries get a fair deal. Fair trade covers many commodities, including coffee, tea, cocoa, honey, bananas and sugar. Fair trade is concerned with better prices, decent working conditions, local sustainability, respecting the local environment, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay above market prices, Fair trade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It removes the need for opportunistic middlemen and enables producers to improve their livelihoods and have more control over their lives.

The value of international trade to developing countries has tripled in the last twenty years, but the benefits of this trade are not shared equally. When commodity prices fall dramatically it can have a devastating impact on the lives of millions of small-scale producers, forcing many into crippling debt and countless others to lose their land and their homes. However, the priorities of poor producers and poor workers in developing countries differ. For small-scale farmers and co-operatives the most important issue is receiving a fair price for their product. Workers who are employed - for example on tea plantations or estates - are more concerned about wages and working conditions. They want to know they will be paid decent wages, guaranteed the right to join trade unions and, in many cases, be provided with good housing.


The Fairtrade mark for products in the UK
© The Fairtrade Foundation

It is important to remember that 'Fairtrade' refers to the specific labelling system controlled by Fairtrade Labelling Organizations International (FLO) and its member organisations. It is an independent consumer label that appears on products as a guarantee that the producers have been given a better deal. In the UK the mark is awarded by the Fairtrade Foundation, a registered charity set up by the non-government organisations (NGOs) CAFOD, Christian Aid, Oxfam, Traidcraft Exchange and the World Development Movement.

Community Trade

The Body Shop's Fair Trade Department has been buying babassu oil from the COPALJ cooperative since 1995 for use in products such as lotions and lipsticks. Oil is shipped to The Netherlands and then refined ready to be sent to the factory in England. Selling the oil to The Body Shop has made a real difference to local communities. Although most of the babassu breakers are not members of the cooperative, everyone benefits from the trade. Women producers all receive the same price for the nuts from the cooperative and it has given them respect and status within the community. Now they don't have to worry about getting enough to feed their families. The women even have enough reserves to pay for school fees and medical checks. The cooperative members have benefited too by gaining more security and credibility, and have invested in improving the oil press.

The Body Shop's community trade policy is a targeted purchasing programme of accessories and natural ingredients from disadvantaged communities around the world. They buy good quality products at a fair price that covers production and wages and also enables communities to invest in their future. Communities get a sustained source of income that can, for example, be used for improving education or sanitation, building homes and modernising farming methods. Trading relationships are based on trust and respect and aim to enable communities to work towards their social and economic goals.

Community trade also aims to re-establish the connections between producer and purchaser, origin and destination, and community-based organisations and retail shops. Community trade is vital because it means that small-scale local enterprises, often in remote areas, can benefit from an international retailer's expertise and knowledge. Expert advice on matters such as developing new customers, quality control, new product development, diversification and business planning can give communities an opportunity to trade with an international company when they would not normally have the chance to do so.

Sustainability

The partnership between The Body Shop and the COPALJ cooperative has contributed towards the conservation of the babassu palm and increased awareness of its importance in other states in Brazil. Buying the babassu oil under the banner of fair trade has provided local communities with a sustained source of income and helped empower them. Women now have a greater say in their own livelihoods and development, generating a sense of community spirit and sense of well-being.

There is great potential for local communities to benefit from the harvest, processing and sale of NTFPs. If undertaken properly, such programmes not only generate increased income, but can also safeguard a community's natural resource base for future generations. Seeking out business opportunities beyond local areas enables communities to market their products, to receive a fair price for them and often to ride the wave of economic uncertainty.

For further information, please contact:

Susanna Hodgson
Ethical Trade Department
The Body Shop
Watersmead
Littlehampton
West Sussex BN17 6LS
United Kingdom

Tel +44 1903 731500
Fax +44 1903 726250
Email: Susanna.Hodgson@the-body-shop.com
Website: http://www.thebodyshop.com/

Information on Fair Trade

The Fairtrade Foundation
Suite 204
16 Baldwin's Gardens
London EC1N 7RJ
United Kingdom

Tel +44 20 7405 5943
Fax +44 20 7405 5943
Email: mail@fairtrade.org.uk
Website: http://www.fairtrade.org.uk/

International Federation for Alternative Trade
30 Murdock Road
Bicester
Oxon OX26 4RF
United Kingdom

Tel +44 1869 249819
Fax +44 1869 246381
Email: info@ifat.org.uk
Website: http://www.ifat.org/

Fairtrade Labelling Organizations International (FLO)
Kaiser Friedrich Strasse 13
53113 Bonn
Germany

Tel +49 228 949230
Fax +49 228 2421713
Email: coordination@fairtrade.net
Website: http://www.fairtrade.net/

Information on non-timber forest products

www.fao.org/forestry/FOP/FOPW/NWFP/new/nwfp.htm
The FAO's Non-Wood Forest Products (NWFP) website has information about every aspect of NWFP, including activities, publications (some listed below), country information and links to other sites of interest.

Further Reading

Books with underlined titles can be downloaded for free at the given web address. Others can be ordered from the relevant postal address.

Books from ITDG Publishing

Social Responsibility in the Global Market:Fair Trade of Cultural Products
Mary Ann Littrell
£21.00, Sage Publications Ltd, 1999, ISBN: 0761914641

Books from the New Internationalist

The No-Nonsense guide to... FAIR TRADE
Edited by David Ransom
£7.00, NewInt

EarthPrint Books

Income generation from non-wood forest products in upland conservation
US$11, FAO Conservation Guides, ISBN: 9251038465

Marketing information systems for non-timber forest products
US$14, FAO (2000), Part of Community Forestry Field Manual Series

Food and Agriculture Organisation (FAO) Books

Non-wood forest products for rural income and sustainable forestry
Part of the non-wood forest products series
This volume outlines the approaches for assessing the potential of NWFP activities in a particular area. It is mainly addressed to policy-makers, researchers, local extension workers, NGOs and others professionals to identify and pursue possibilities for better management of NWFPs. An outline of the kind of technical, institutional and policy support required to promote NWFP activities is also provided.
US$16, FAO, ISBN: 92-5-103765-5

Unasylva
Unasylva is an International journal of forestry and forest industries published in English, Spanish and French.
Website: www.fao.org/forestry/FODA/UNASYLVA/unasyl-e.stm
Email: Unasylva@fao.org

ITDG Publishing
103-105 Southampton Row
London WC1B 4HH

Tel +44 (0)20 7436 9761
Fax +44 (0)20 7436 2013
Email: orders@itpubs.org.uk
Website: http://www.itdgpublishing.org.uk/
FAO
FAO Sales
Viale delle Terme di Caracalla
00100 Rome
Italy

Email: publications-sales@fao.org
Website: www.fao.org/catalog/giphome.htm

EARTHPRINT Ltd
P.O. Box 119
Stevenage
Hertfordshire SG1 4TP
United Kingdom

Tel +44 1438 748 111
Fax +44 1438 748 844
Email: customerservices@earthprint.com
Website: http://www.earthprint.com/

New Internationalist
Cambertown House
Commercial Road
Goldthorpe Industrial Estate
Goldthorpe, Rotherham
South Yorkshire S63 9BL
United Kindom

Tel +44 1709 513999
Fax +44 1709 881673
E-mail: NI@Cambertown.com
Website: www.newint.org/catalog/booksbit.htm

This document is an output from a project funded by the UK Department for International Development (DFID) and the European Commission (EC) for the benefit of developing countries. The views expressed are not necessarily those of DFID or the EC.

Acknowledgements

ITDG would like to thank Elaine Jones and Susanna Hodgson at The Body Shop for providing much of the original material.

 


TVE/ Practical Action gratefully acknowledge support for the HANDS ON programmes from the UK's Department for International Development (DFID), the European Commission (EC), the UN Foundation and UNDP/The Equator Initiative in collaboration with the Government of Canada, IDRC, IUCN, BrasilConnects and the Nature Conservancy.

 

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